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Women and other minorities often struggle to make their voices heard, especially in the tech industry.
But Erica Steele proves that a dynamic, young Black woman can rise through the ranks and become a C-suite leader in the technology space.
Erica is the Chief Marketing Officer for the proptech startup EZ Turn, where she oversees the planning, development and execution of all marketing and advertising initiatives for the company.
On this episode of Student Housing Matters, Erica joins host Brittany Oliver to explain how she landed in the student housing industry and walk us through a day in the life of a CMO in the tech world.
Erica describes the challenges she faces as a Black woman in tech and offers her take on the next big disruption in the way we market student housing.
Listen in for Erica’s advice to aspiring female leaders in the industry and learn how she is empowering women to become the best version of themselves!
Topics Covered
How Erica landed in the student housing industry
How her previous experiences prepared Erica for her current role
A day in the life of a CMO in the tech world
Why marketing is usually the last place organizations want to invest
How marketing professionals can leverage data to prove their value
The next big disruption in the way we market student housing
What challenges Erica faces as a Black woman in tech and how they impact her personal growth and development
Erica’s advice to aspiring female leaders in tech or marketing
What excites Erica about the future of proptech and student housing
Empowering women to be the best version of themselves
Connect with Brittany
EZ Turn
EZ Turn on YouTube
EZ Turn on Instagram
EZ Turn on Facebook
EZ Turn on LinkedIn
The Prop Ops Podcast
Connect with Brittany
Student Housing Matters
Student Housing Matters on Facebook
Student Housing Matters on Twitter
Capstone On-Campus Management
Brittany on LinkedIn
Email media@cocm.com